Explanation of GDPR

GDPR stands for the General Data Protection Regulation.  It is an EU law intended to improve the data protection and privacy of all individuals within the European Union.   It aims to give the individual control over their data and a clear understanding on what data companies are holding on them.


Who does GDPR apply to

GDPR applies to any company that collects the data of any European citizen.  This is regardless of where your company is based. But, for example, if you are an American company and you only collect data on citizens outside of the European Union, GDPR does not apply to you.


Does GDPR affect cold emailing?

Yes, it does.  But it has not outlawed it.  There are new rules which you, as a marketer, must apply by.  The first, and most basic, is that the content that you are sending must be directed to people who would find it useful. Also make sure:

  1. Clear opt-out from any future emails
  2. Topic of the email must be clear
  3. Genuine physical address must be clear on the email
  4. You, the sender, must be clearly identified


Data Processing Addendum (DPA)

DeepMail is a data processor.  You, as a data controller, need a DPA signed with your data processors.  Please email us at and we will send over a DPA to be signed.


Accessing your data

We fundamentally agree with the intentions of GDPR and want to make it as easy as possible for you to access your data.  Whilst we do not have user facing functionality yet, please email to retrieve all the data DeepMail stores.